Crisis Management X01: Never stop learning, become a student of news events

Today's Bulldog Reporter includes an interview with me as author of this blog and author of Feeding Frenzy. The interview focuses, as you might expect, on crisis communications.

Here's one quick take-away: Become a student of current affairs and think about how you'd handle issues in the news:

We don't know what the next crisis will be, but we do know that it's coming. So pay attention to how others are handling crises. Watch the news closely and envision yourself in the crisis. Imagine that you're Robert Gibbs, and ask, how would I handle that? As PR professionals, we should be students of the news, instead of just consumers.

- Jon Harmon