Journalism moves beyond straight reporting; PR pros must adjust

http://www.jadecoastjewelry.com/re-essay-help/ re essay help The practice of  journalism is rapidly evolving with huge implications to the media relations practitioner.

http://www.iskipper.fr/?dissertation-sujets-posie dissertation sujets posie Remember the ideal of a fair-and-balanced, impartial, “just the facts, ma’am” news reporter? Gone like yesterday’s newspaper.

http://www.ithephotographer.com/1-page-customized-paper/ 1 page customized paper So says Columbia University’s Tow Center of Digital Journalism in a lengthy report “Post-Industrial Journalism: Adapting to the Present.”

kindergarden homework help News today is increasingly parsed together by computer algorithm, viewed on smart-phones, reduced to snarky headlines and tweeted and retweeted within like-minded communities. “Citizen journalists” provide instant on-the-scene accounts devoid of fact-checking. (Here‘s another excellent perspective–from Naureen Aqueel in Pakistan–on the integration of cit-j into the new newsroom.)

http://www.amoreplast.it/?custom-essay-station-review custom essay station review The result, say the authors of the report:

buy homework manager mcgraw hill The journalist has not been replaced but displaced, moved higher up the editorial chain from the production of initial observations to a role that emphasizes verification and interpretation. …

http://aboutssf.com/?buy-a-doctoral-dissertation-1 buy a doctoral dissertation 1 Working between the crowd and the algorithm in the information ecosystem is where a journalist is able to have most effect, by serving as an investigator, a translator, a storyteller.

http://santosuniversity.com/citations-pour-une-dissertation/ Today’s professional journalists must dig deeper, add perspective and nuance. They must inject their personalities into the stories they cover. (Back in the day, they called that “New Journalism”–e.g., Truman Capote’s In Cold Blood. What’s old is new again.)

enter The Poynter Institute’s Jeff Sonderman reflects on the Tow Center “manifesto” in a thought-provoking column today (thereby demonstrating this new ideal by adding clarity and insight):

http://www.55studio.com.au/?order-argumentative-essay order argumentative essay This is an era for the journalist who uses critical thinking to interpret and analyze, whether it’s working with data sets, interviewing aggressively or calling BS on conventional wisdom.

http://show-tv.es/do-homework/ do homework This is an era for the journalist who knows how to put herself into her work. Not, necessarily, her opinions or biases — but her personality, energy and voice. “The more we feel engaged with a journalist through his persona, the more we want to hear what he has to say about the world,” the authors write. “Public persona was once the exclusive territory of the high-profile columnist. Now it is part of the job of every journalist.”

http://www.tempus-help.uns.ac.rs/?courage-in-the-play-macbeth courage in the play macbeth The Tow Center report focuses, of course, on the implications for journalists. But what does all this mean to the PR pro?

http://www.casasdecampo.com.co/compare-contrast-english-papers/ Compare Contrast English Papers My take? We should think about potential news coverage two ways.

  • http://www.rainbowmediasolutionltd.com/who-can-help-me-write-a-paper-for-money/ who can help me write a paper for money Hard news”  like earnings and personnel announcements should be kept brief and to the point. What the old dogs among us will remember as “inverted pyramid.” Get the principle facts in the first sentence or two, uncluttered with hyperbole or fluff. Follow that with a single hyper-pertinent quote from the appropriate senior person. Then provide a link to a more detailed summary that leads to another link to the full text. Remember you are writing for news aggregators and your Twitter community. Don’t feel put out that they will read only a sentence or two plus one quote. Be happy you have their momentary attention and work to regain it again and again. (And work diligently to quickly correct misinformation through traditional media, the news aggregators and directly to your followers.)
  • custom dissertation writing services bangalore Feature stories and in-depth reporting requires a different approach. Get to know the reporters who cover your company and industry (this hasn’t changed; PR has always been a people profession). Understand each individual’s expertise, interests and quirks. Be on the look-out for ways to invite a writer in and participate in the story. The pay-off is obvious–if the journalist enjoys the experience, so will the readers/viewers.

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